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The Good Lab




Fulton Fithouse

Fulton Fithouse is a one-of-a-kind training facility in downtown Chicago, offering semi-private group fitness classes as well as private training. Built inside a 4 story house in Chicago's West Loop neighborhood, Fulton Fithouse is challenging the status quo of your typical gym and offering classes based on their custom developed functional fitness routines. Fulton Fithouse came to The Good Lab with the need for updated branding as well as a new website to help market their unique take on fitness.
  • Client
  • Fulton Fithouse
  • Roles
  • Identity, Branding, Web Design/Development, CMS Integration
  • Build
  • ExpressionEngine
  • Mailchimp Campaigns
  • Identity Development


Marwen, a local Chicago non-profit, is a unique school that provides art education and mentoring to middle and high-school aged students. Classes span a wide range of art and design related topics and cover themes such as: Photography, Guerrilla Art, Mixed Media and Digital Art. Marwen also holds several events over the course of the year promoting their cause and brining attention to local art education. Partnering with Grip Design, we were able to create a robust platform allowing Marwen to educate, inform and showcase their entire organization online.
  • Client
  • Marwen
  • Roles
  • Strategy, Architecture, Development
  • Agency
  • Grip Design

  • Build
  • ExpressionEngine Integration
  • E-commerce
  • Add-on Development
  • Event and Course Calendar + Ticketing System


Grieves is a hiphop artist currently signed to Rhymesayers Entertainment. Along with long-time collaborator Budo, Grieves released his Rhymesayers debut album in 2011, Together/Apart, which was praised and given a 3.5/5 rating by HipHopDx.com. With the release of Together Apart we launched Grievesmusic.com, a site containing news, videos, music, event info and merchandise, allowing Grieves to connect directly with his fan-base.
  • Client
  • Grieves
  • Roles
  • Strategy, Design, Development
  • Agency
  • Build
  • ExpressioneEngine Integration
  • E-Commerce
  • Interactive Events Map
  • Music Player